In Silicon Valley, tech workers who are apparently too cool for actual beer have taken to something called Liquid Death.
The product, which is the brainchild of former Netflix creative director Mike Cessario, is a non-carbonated, unflavored water sourced and canned in the Alps and packaged in tallboy cans.
According to Liquid Death's site, the beverage lets you "murder your thirst." It also has natural electrolytes and minerals and sells for $21.96 for a 12-pack.
On Tuesday, the company announced an additional $1.6 million in funding from other tech-world types, including Twitter co-founder Biz Stone and Away co-founder Jen Rubio.
“Our proprietary Thirst Murdering™ process begins with Liquid Death forming a rope of veins that will wrap around your Thirst’s head and strangle it. Once Liquid Death reaches your Thirst’s brain, all of your Thirst’s memories will be replaced with repeating loops of its own head imploding. Which is exactly what happens next by it causing your Thirst’s head to implode and its brain to squirt out of its ears,” the website explains.
Liquid Death is basically marketing itself as "punk" water.
"If you think about it, it makes sense, everything metal and punk is extreme," Cessario told Business Insider. "Being vegan is extreme, protesting the deforestation is extreme. There are more vegans at a heavy metal show than Taylor Swift show. We are by far the most sustainable option for packaged water, which is a big driver for why people want to buy from us."
According to The Washington Post, bottled water was the most successful mass-market beverage category in 2018, with nearly 14 billion gallons sold.
As of now, you can only buy Liquid Death online.